Google Adwords

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Module 1
  1. Introduction to (PPC) Pay Per Click
  2. Benefits and Significance of PPC
  3. PPC Campaigning
  4. Google Ad word Account Configuration
  5. Concept of Adgroups and Adtexts
  6. Concept of Quality Score
  7. Billing System
  8. Diagnosis Tool
Module 2
  1. Report-Keywords Performance
  2. Report- Campaign Performance
  3. Report- Ad group Performance
  4. Report-Ad Performance
Module 3
  1. PPC Campaign
  2. PPC Campaign Set-up
  3. PPC-Keyword Research
  4. Ad Creation for PPC Campaigning
  5. Bid Management in PPC
  6. Setting Up Conversion Tracking Code
  7. Setting up Pay Per Call
  8. Negative Keywords
  9. Adding Columns
Module 4
  1. PPC Campaigning Tools
  2. Google Ad word Tools
  3. Google Ad word Preview Tools
  4. Google Ad word Editor
Module 5
  1. Landing Page for PPC
  2. Landing Page Optimization
  3. Increase Conversion Rates
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